Incorporating selfie points in your shopping centre’s Christmas display not only enhances the overall experience for shoppers, but also provide a unique opportunity for businesses to engage with their audience. Here’s why you should consider selfie points in your display.
Boosts Social Media Engagement
Selfies and social media go hand in hand. By strategically placing selfie points amongst your Christmas display, you’re encouraging visitors to share their festive moments online. This not only creates user-generated content but also increases the visibility of your shopping centre, attracting potential customers who might be enticed by the vibrant and festive atmosphere.
Creates Memorable Experiences
People love creating memories, especially during the Christmas season. Selfie points offer an interactive element, allowing visitors to actively participate in the magic of your Christmas display. These moments become cherished memories, associating positive emotions with your shopping centre, and increasing the likelihood of returning visits.
Drives Foot Traffic
Word of mouth is a powerful tool. When visitors share their joyful experiences at your shopping centre, it acts as a virtual recommendation. Friends and family who see these posts are likely to be curious and may decide to visit your Christmas display themselves, thereby increasing foot traffic and potential sales.
Enhances Brand Image
A well-designed and Instagram-worthy Christmas display can contribute to shaping a positive brand image for your shopping centre. By providing visitors with visually appealing and shareable content, you position your brand as trendy, festive, and in tune with the desires of your target audience.
Encourages Longer Stay Time
Selfie points serve as interactive elements that encourage visitors to spend more time exploring your Christmas display. As they navigate the various themed areas to find the perfect spot for a selfie, they are likely to discover other attractions, shops, and promotions within the shopping centre, ultimately increasing stay time.
To include selfie points in your display this Christmas, contact our team on 01427 666029 or click here to enquire.