We all love a good photo opportunity to share with our friends and family on social media. Instagrammable selfie points should be included in retail displays because they help attract customers to your business.

Here’s why you should consider selfie points for your Christmas display:

Free consumer-led marketing

Selfie points are a great way to generate free consumer-led marketing on social media because they create a fun and interactive way for people to engage with your business. When visitors share their snaps on social media, they expose more people to your business and can increase footfall.

Creates an inviting atmosphere for visitors

Selfie points create an inviting atmosphere for visitors because it provides a space for them to capture memories and experiences, encouraging them to stay in the location for longer. By offering a designated area for taking selfies, you are providing an opportunity for customers to engage with your brand on a personal level. This can help to create a positive association with your business and make customers feel more connected to your business.

Encourages customers to return to your location

Customers who have a positive experience at your business are more likely to return. Selfie points are guaranteed to create that space for customers to have a positive experience creating memories with friends and family.

Case study: Lincoln Waterside’s Heart Seat

Our versatile Heart Seat was displayed in Lincoln’s Waterside Shopping Centre for a joint display between The Waterside’s 30th Birthday and St Barnabas’ 40th anniversary.

The heart seat is a great opportunity for couples, friends, and families to share their love and create memories to remember.

This was also an opportunity for visitors to remember a lost loved one by filling the heart with messages. In total, 4,000 handwritten messages were attached to the frame in memory of loved ones who are no longer with us.

If you would like to find out more about how you can create a selfie point for your business, contact us at [email protected] or call us on 01427 666029.