Concept to Creation

To deliver the futuristic character of the scheme, we developed a palette built around bright, unusual colours, dichromatic and iridescent films, and materials that shift in appearance depending on viewing angle and surrounding light. These effects were applied across geometric starbursts, iridescent stars, and even a 16ft Santa sleigh, transforming traditional Christmas motifs into modern, high-gloss, colour-changing features. Light-up reindeer motifs in bright white neon flex ropelight added crisp definition and contemporary contrast throughout the space.

Given the scale and complexity of Manchester Arndale, every element was first built as a detailed 3D model, allowing us to superimpose pieces into the mall and plan precise placement across each zone. This included geometric tree clusters, star bursts, and flying reindeer ranging from 2m to 5m tall as they progress toward the suspended sleigh. The result is a cohesive, high-impact visual journey that feels energetic, futuristic, and entirely unique to the Arndale environment.